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Image by Yousef Espanioly


Opening Press Release - November 2, 2021

"Jessica Birmingham, owner of Happy Day Plants (501 Main Street), never imagined a dream she wrote down in her journal more than four years ago would be coming to fruition. Happy Day Plants (, a retail houseplant and gift shop, is opening its doors to customers this Saturday, November 6, 2021 in the location of former outdoor apparel store Old Town Outfitters."

Longmont Times-Call - November 4, 2021

"Inside 501 Main St. on Wednesday, a new business was beginning to take root. Among hanging pots of Hindu rope, string of coin plants, and a workshop space lined with pots of flowering Christmas cactus, Jessica Birmingham got to step back and take in the shop that will unite her love of plants with her goal to help people with special needs get paid work experience."

The Longmont Leader- November 10, 2021

"Happy Day Plants, a new indoor plant shop on Main Street, grows community through employment opportunities for individuals with special needs and ongoing plant education. The new store, selling home greenery and gifts at 501 Main Street, opened Nov. 6. The 2,000 square foot interior is filled with various potted plants, a work station with two large tables and a “Potting Bar '' where customers can re-pot their purchases."

Colorado Sun - November 2023

Happy Day Plants was recognized as a Runner-Up in the Denver Metro's Best Plant Shop category for the Colorado Sun's Best Of 2023 List. Thank you for voting!

The Zev Podcast - December 21, 2023

Happy Day Plants owner Jessica Birmingham recently had the honor of sharing her story on The Zev Project podcast, hosted by Stephanie Hauser who lives and writes in Northern Colorado. The Zev Project grew from Stephanie's own miraculous story about her son surviving against all odds and thriving beyond the NICU. Listen to Jessica's inspiring story about entrepreneurship, motherhood and advocacy in this podcast episode.

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